At Starting Elements we build, manage and grow businesses. We leverage our experience working with over 100 companies across strategy, commercial finance, business planning, sales, marketing and operations management. We provide practical advice and develop simple tools and systems which can be applied in any industry. Our core services include:

Freelance CFOs & Finance Directors

Virtual finance leader to deliver senior strategic and commercial guidance and be your ‘numbers’ business partner.

Advisory Services

Private company advice on strategy, finance, business performance and customer experience.


Coach entrepreneurs to create a clear path to your business goals, save time, increase profits and cash flow.


Tailored to your business to align you and your team to improve, accelerate and grow your business.

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About Us

Ken Brown

Freelance CFO, Business Advisor

Jillian Hughes

Customer Success Expert, Business Coach